advancedrolfing | FAQ
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Basic Information

Office Location: Sundance Physical Therapy. 2212 Pico Boulevard, Santa Monica, CA 90405.

It’s on the south side of Pico Blvd. and lovely Virginia Park is directly across the street.
Sundance PT is located in between Lo-Cal Coffee and Tel’s Barbershop.


Entrance: Alley Entrance

Please Enter Sundance Physical Therapy From The Rear of Building.
Please enter, text me, or ring the buzzer by the back door on the hour.


Waiting Area:

By the Alley Entrance, Lo-Cal Coffee Shop has an outdoor gazebo with seating that’s a nice place to wait before your appointment. Lo-Cal Coffee itself is another good option.



Metered Street Parking is available on Pico Boulevard from 21st – 23rd Streets.
Metered Street Parking is available adjacently on 21st and 22nd Streets.
Parking after 5:00 PM is available in the rear of building, alley entrance, in any spot designated for Sundance Physical Therapy or Lo-Cal Coffee.
Weekend Parking is available in the rear of building, alley entrance, in any spot designated for Sundance Physical Therapy.

Pricing & Duration:

Appointments are $225 and 50-55 minutes in length.
Clients are scheduled on the hour.



Appointments are available on Mondays at 4:00 PM, 5:00 PM, 6:00 PM, 7:00 PM, 8:00 PM.
Appointments are available on Wednesdays at 4:00 PM, 5:00 PM, 6:00 PM, 7:00 PM, 8:00 PM.
Appointments are available on Fridays at 12:00 PM, 1:00 PM, 2:00 PM, 4:00 PM, 5:00 PM, 6:00 PM.
Weekend Availability: By appointment only.



Appointments are typically scheduled anywhere from twice a week to once a month.



The idea is to work with you not on you.
Force and pressure varies and is mitigated by the individual client’s sensations and feedback.

Two General Approaches:
(1) Holistic, (2) Issue Specific

(1) Some clients choose the original approach to Rolfing Structural Integration which addresses the whole body over 10-Sessions. This approach does not cater to pain and/or orthopedic issues, that is not its purpose. Instead, from head to toe, this strategy addresses the global architecture of the musculoskeletal and fascial systems. This classical approach is contrary to reductionism and believes that the whole is in fact greater than the sum of its parts. To that effect, it deals with intersegmental relationships and optimizing balance across the span of the whole human form. In the era of specialization, and hyper-specialization, Rolfing’s point of view remains that of the Generalist, that of someone seeing the whole body, the big picture, not missing the forest for the trees. Popularized during the human potential movement of the 1960’s at Esalen Institute, Ida P. Rolf PhD created a masterpiece, an original American art form, and therapeutic intervention called Structural Integration (SI).

(2) Some clients, often dealing with pain and/or orthopedic issues, choose to address their issues more directly in terms of focusing on the area(s) in question from the beginning. Often times, and understandably so, the client wants their main issue addressed from the get go. This approach is different than the original recipe and is not Rolfing. Many client’s choose this local biomechanical and troubleshooting approach as it constitutes the majority of Bruce’s practice. This approach typically includes deconstructing and analyzing the client’s activities of daily life for obvious and non-obvious onset mechanisms.

Many clients start with (2) and progress to (1) and some the other way round.


Client Centered Therapy:
Bruce practices client-centered therapy and figuring out the client’s preferred approach is the first step.
Those curious but not certain are welcome to try one session and shorter series are available.
Subjectively speaking, Bruce finds client input and feedback are typically helpful for best outcomes.
In terms of the therapeutic container, Bruce enjoys working as a team and meeting the client in the middle.
Beyond manual therapy, often times deeper more sustainable change also has functional, psychological, social, and/or behavioral components to it. Decreasing overall compression throughout the day through better strategizing, time management, and more body-friendly ergonomics can be key to a client’s success.

Cancellation Policy: 

Minimum 24 hours notice required for cancellation or rescheduling of appointments or payment is due in full.
Monday cancellation or reschedule needs to happen by the prior Friday.



Checks, Mastercard, Visa, and PayPal are accepted.

What to Wear

Some clothing is worn at all times. The client is never naked.
Men typically wear underwear or shorts. Women typically wear something two-piece like bra and underwear, bathing suit, shorts and t-shirt, etc..
Wearing more clothing is never a problem for either gender and some clients receive treatment fully clothed.
The most important thing is that the client legitimately feels safe and comfortable at all times.


Let the buyer beware
Sometimes the client’s issue turns out to not be structural and/or is outside of Bruce’s skillset and the work is not impactful.
While Bruce gives clients his focus, education, and clinical experience, the reality is that the work isn’t a panacea and he isn’t able to help everybody.
Much as he sincerely wishes it were otherwise, Bruce prefers to be upfront about this.