Appointment Times

Please call or email to schedule an appointment.

Monday – Thursday

5:00 PM          6:00 PM

7:00 PM          8:00 PM


10:00 AM       11:00 AM

2:00 PM         3:00 PM

No walk-in appointments.


Appointments are typically scheduled anywhere from twice a week to once a month. Most common is once a week.

Cancellation Policy

A minimum of 48 hours notice is required for cancellation or rescheduling—otherwise, payment is due in full.


Pricing & Duration

Appointments are $250 and last 50 minutes. Bruce sees clients on the hour. Payment is due in full at time of service or beforehand; making payment prior optimizes treatment time. Everybody’s appointment time is equally respected.


Payment Options

  • Visa
  • Mastercard
  • Venmo
  • PayPal
  • Zelle

Office Location

Sundance Physical Therapy

2212 Pico Boulevard, Santa Monica, CA 90405

Located on the south side of Pico Boulevard in-between Lo-Cal Coffee and Tel’s Barbershop.


Please use the alley entrance

Sundance Physical Therapy’s doors are kept locked for security. Please text Bruce upon arrival and he will text you back when the office is cleaned and prepped.


Please Plan for LA Traffic!

Weekdays at 5:00 PM

  • Please use street parking.
  • No Alley Parking is available
  • Metered parking on Pico, 21st, & 22nd Streets ends at 6:00 PM.

Weekdays at 6:00 PM, 7:00PM, 8:00 PM

  • Alley Parking is available
  • If unavailable, please use street parking.


  • Alley Parking is available in spots designated for Sundance Physical Therapy.
  • If unavailable, please use street parking.

First Appointment Info

Client-Centered Therapy

Bruce practices client-centered therapy and figuring out the client’s preferred approach is often the first step. Bruce finds client input, engagement, and feedback are typically helpful for best outcomes. In terms of the therapeutic container, Bruce enjoys working as a team and meeting the client in the middle. Beyond manual therapy, Bruce appreciates the complexities of the biopsychosocial model wherein psychological, social, functional, and/or behavioral components are interacting with the whole person and client outcomes. Decreasing overall bodily compression through better strategizing, time management, and more body-friendly ergonomics is a part of the solution. Especially in chronic scenarios, troubleshooting the client’s activities of daily life, as a team, is often a missing piece of the tricky therapeutic puzzle.

Choose from two approaches:

1. Holistic

Some clients choose the original approach to Rolfing Structural Integration which addresses the whole body over a series of 10-Sessions. This approach does not cater to pain and/or orthopedic issues. That is not its purpose. Instead, from head to toe, this approach addresses the overall architecture of the locomotor, fascial, and musculoskeletal systems. The holistic approach, also called ‘the recipe’, deals with the body’s broad intersegmental relationships and optimizing balance and mobility across the whole kinetic chain. In the era of specialization, Rolfing’s point of view remains that of the Generalist. Rolfing addresses the whole body, the whole person, not missing the forest for the trees.

2. Orthopedic

Orthopedic: Some clients, often dealing with chronic pain and/or longstanding orthopedic problems, choose to troubleshoot their issues more specifically. Often times, and understandably so, the client wants their main issue(s) addressed from the beginning. This orthopedic approach is quite different than the holistic approach and is not technically Rolfing.

Both approaches typically include deconstructing, analyzing, and troubleshooting the client’s activities of daily life for obvious and non-obvious underlying mechanisms. Especially in the context of chronic scenarios, identifying, modifying, and/or eliminating insidious onset mechanisms is often the key to more sustainable improvement and change.


Within a spectrum of touch from gentle to strong, the idea is to work with you not on you. Force and pressure vary from client to client and are tailor-made to the individual based upon the client’s sensations, preferences, contextual factors, and/or feedback. Bruce uses both direct and indirect techniques.

What to Wear

There’s a spectrum of what clients wear. Some clothing is worn at all times and many clients receive their treatments fully clothed. Bruce works with an anti-slip tool called Dycem and has developed a seamless method that allows clients to keep their clothes on without any detriment to the therapy if preferable.  The client is never naked.  Some people choose to wear fewer clothes.

Headache Warning

Please do not wear colognes, perfumes, etc. Bruce gets migraine and cluster headaches.

Full Disclosure

Bruce is a clinician, not a medical doctor.  His practice is not evidence-based nor is it a part of the western medical system. As a result, Bruce is not able to accept health insurance or do any medical billing. Sometimes a client’s issue is unaffected by manual therapy and/or turns out to be outside of Bruce’s skillset or scope of practice. While he gives each client his best effort, the reality is that, most regrettably, the work isn’t helpful sometimes. Much as he sincerely wishes it were otherwise, Bruce prefers to be upfront and transparent about all potential outcomes.


Bruce is fully Covid-19 vaccinated and boostered by Pfizer. Bruce’s practice complies with the same best practices guidelines as the California Physical Therapy Association. In compliance with safety and/or legal mandates, everybody wears masks when mandated.