advancedrolfing | Appointments
Rolfing is a body therapy system of hands on manipulation and education designed to improve whole body alignment, balance, flexibility, and use. Anatomically, Rolfing addresses the connective tissues of the mus­cu­lo­skel­e­tal system. Like a unified web; muscles, fascia, tendons, ligaments, joints, and bones seamlessly attach to each other. Their beautiful interweaving reveals that the whole, truly, is greater than the sum of its parts. Rolfing seeks to return these myofascial relationships to their natural order and integrity.
Rolfing, mus­cu­lo­skel­e­tal, connective tissues, manipulation, muscles, fascia, tendons, ligaments, joints, pain, bone
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Appointment Times

Appointments can be scheduled at the following times:

  • Monday – Thursday
    • 5:00 PM
    • 6:00 PM
    • 7:00 PM
    • 8:00 PM
  • Saturday
    • 10:30 AM
    • 11:30 AM
    • 2:00 PM
    • 3:00 PM

Please call or email to schedule an appointment.

No Walk-In Appointments.



Appointments are typically scheduled anywhere from twice a week to once a month. Most common is once a week.

Cancellation Policy

A minimum of 48 hours notice is required for cancellation or rescheduling or payment is due in full.


Pricing & Duration

Appointments are $250 and 50 minutes. Payment is due in full at time of service. Making payment prior optimizes treatment time. Everybody’s appointment time is equally respected. Bruce sees clients on the hour.


Payment Options

  •  Visa
  • Mastercard
  • Venmo
  • PayPal
  • Zelle

Office Location

Sundance Physical Therapy

2212 Pico Boulevard, Santa Monica, CA 90405

Located on the south side of Pico Boulevard in-between Lo-Cal Coffee and Tel’s Barbershop. Please use alley entrance.



Please use the alley entrance

Sundance Physical Therapy’s doors are kept locked for security. Please text Bruce upon arrival and he will text you back when the office is cleaned and prepped. He will be finishing up with another client and/or setting-up before your appointment.


Please Plan for LA Traffic!

For appointments on:

  • Weekdays @ 5:00 PM
    • Please use street parking.
    • No Alley Parking for 5:00 PM Appointments.
    • Metered parking on Pico, 21st, and 22nd Streets ends at 6:00 PM.
  • Weekdays 6:00-8:00 PM
    • Alley Parking is available for 6:00 PM, 7:00 PM, and 8:00 PM appointments.
    • If unavailable, please use street parking.
  • Weekends
    • Alley Parking is available in spots designated for Sundance Physical Therapy.
    • If unavailable, please use street parking.


Within a spectrum of touch from gentle to strong, the idea is to work with you not on you. Force and pressure vary from client to client and are tailor-made to the individual based upon the client’s sensations, preferences, contextual factors, and/or feedback. Bruce uses both direct and indirect techniques.


Two Approaches: The Forest and The Trees


Some clients choose the original approach to Rolfing Structural Integration which addresses the whole body over a series of 10-Sessions. This approach does not cater to pain and/or orthopedic issues. That is not its purpose. Instead, from head to toe, this approach addresses the overall architecture of the locomotor, fascial, and musculoskeletal systems. The holistic approach, also called ‘the recipe’, deals with the body’s broad intersegmental relationships and optimizing balance and mobility across the whole kinetic chain. In the era of specialization, Rolfing’s point of view remains that of the Generalist. Rolfing addresses the whole body, the whole person, not missing the forest for the trees.


Orthopedic: Some clients, often dealing with chronic pain and/or longstanding orthopedic problems, choose to troubleshoot their issues more specifically. Often times, and understandably so, the client wants their main issue(s) addressed from the beginning. This orthopedic approach is quite different than the holistic approach and is not technically Rolfing.

Both approaches typically include deconstructing, analyzing, and troubleshooting the client’s activities of daily life for obvious and non-obvious underlying mechanisms. Especially in the context of chronic scenarios, identifying, modifying, and/or eliminating insidious onset mechanisms is often the key to more sustainable improvement and change.


Client-Centered Therapy

Bruce practices client-centered therapy and figuring out the client’s preferred approach is often the first step. Bruce finds client input, engagement, and feedback are typically helpful for best outcomes. In terms of the therapeutic container, Bruce enjoys working as a team and meeting the client in the middle. Beyond manual therapy, Bruce appreciates the complexities of the biopsychosocial model wherein psychological, social, functional, and/or behavioral components are interacting with the whole person and client outcomes. Decreasing overall bodily compression through better strategizing, time management, and more body-friendly ergonomics is a part of the solution. Especially in chronic scenarios, troubleshooting the client’s activities of daily life, as a team, is often a missing piece of the tricky therapeutic puzzle.

What to Wear

Some clothing is worn at all times and many clients receive their treatments fully clothed. The client is never naked. Women have historically worn something two-piece like a bra and underwear, bathing suit, t-shirt and shorts, etc.. Men have historically worn underwear or shorts.


Full Transparency

Bruce is not a medical doctor. His practice is not evidence-based nor is it a part of the western medical system. As a result, Bruce is not able to accept health insurance or do any medical billing. Sometimes a client’s issue is unaffected by manual therapy and/or turns out to be outside of Bruce’s skillset or scope of practice. While he gives each client his best effort the reality is that, most regrettably, the work isn’t helpful sometimes. Much as he sincerely wishes it were otherwise, Bruce prefers to be upfront and transparent about all potential outcomes.



Bruce is fully Covid-19 vaccinated and boostered by Pfizer. Bruce’s practice complies with the same best practices guidelines as the California Physical Therapy Association. In compliance with safety and/or legal mandates, everybody wears masks when mandated.


Headache Warning

Please Do Not Wear Colognes or Perfumes! Bruce gets migraine and cluster headaches. Please no sophisticated scents, perfumes, aromatic lotions, oils, creams, etc..